Social media is often the first point of contact between a brand and its audience. For this ongoing project, I managed the visual output of multiple digital campaigns, ensuring strong brand consistency across platforms and formats. My role extended beyond traditional layout design, including high-end photo retouching, image curation, and the use of AI-assisted workflows to generate and composite custom imagery from scratch. Through careful art direction and image editing, I ensured each final asset was visually impactful while remaining aligned with the company’s core messaging.
