Corporate Identity & Brand Systems

Leading corporate branding and immersive experience design for national conventions and high-impact events.
/ Overview
N. 01
As Lead Designer, I developed the visual identity for Grupo Dportenis’ National Conventions (2023–2026), translating core brand guidelines into full-scale visual systems. My role covered everything from initial key visuals and graphic direction to final technical execution for the company’s largest annual events.
Client
Grupo Dportenis
Date
2023 – 2026
Category
Event Branding & Art Direction
Final Result
N. 02
The 2026 Challenge: "Aquí jugamos todos"
Drawing from theme-park world-building principles, I designed a fully immersive, World Cup-inspired environment. Through a dynamic visual identity and a custom soccer-pitch stage, I combined the energy of retail with a polished corporate experience.
/ More Project
N. 03
Social Impact Campaigns & Art Direction
2025
Editorial Design & Print Production
2024–2026
Close-up of textured black sand with subtle wave-like patterns and small sparkling grains.
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Profile of a person with dark skin wearing a black turtleneck and large red futuristic glasses against a light teal background.Portrait of a young man wearing an orange hat, viewed through a circular frame, with a thoughtful expression.
Gradient background transitioning from dark black to bright orange.
(+52) 334 892 4042
©2026
Lucia Torres